29 November, 2007

British Antarctic Survey has won a prestigious PR industry award for its use of broadcast media as part of its communications activities.

At the CorpComms Awards at the Grosvenor Hotel in London on 28 November, the PR team collected the award for The Big Melt – several broadcasts from ITV News when they visited Antarctica in January 2007.

Described by the judges as “in a class of its own”, BAS suceeded its objectives to engage a mass UK and international audience in the science behind climate change when it granted ITV permission to visit Rothera Research Station and broadcast the first live reports from Antarctica.

Others shortlisted in the same category were University of Bath and HBOS (Halifax, Bank of Scotland).

For more information visit: www.corpcommsawards.com